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Online Masterclass

25 minute masterclass

Comedian, actress and writer, Maddy Anholt has done four one-woman shows at the Edinburgh Fringe for the full month at the Gilded Balloon and Underbelly. Each show has cost around £10k to put on and she has managed to get full sponsorship for every one. 


This video will tell you exactly how she did it, no gimmicks - just hard work, but it's totally possible to do

Online Course

Bonus 11 free PDF handouts

In this innovative 4-week evening intensive Maddy Anholt (BBC, ITV, Warner Bros) will lead you in creating that script you’ve been putting off, teaching you her tried and tested formula to getting any creative project fully sponsored, how to get a TV and Radio commission and teach you how to utilise the creative skills you already have to make it and make money as a freelancer.



  • How to arc, structure and format a script to industry standard
  • How to get a TV or Radio commission
  • How to write content for brands and make money from it
  • How to secure 10k of sponsorship for your Edinburgh show or creative project
  • How to get that idea out of your head and onto a page
  • How to craft believable characters
  • How to approach agents and be seen
  • How to ensure you are always working
  • Business skills to negotiate offers and sponsorship
  • How to stop waiting for other people to give you work
  • How to banish Imposter Syndrome
  • How to build your profile
  • How to make yourself into a creative agency
  • Understand social media presence and how to build it
  • How to make money from online branded content
  • How to get rid of self-limiting beliefs

This unique course fuses Maddy’s 10 years of experience, BBC TV and Radio commissions as a writer and performer, 5 sell-out Edinburgh shows and a production company fully sponsored (over £70k received) and techniques in calming our inner chimp, mindfulness and self-empowerment.


Maddy has written, been commissioned and performed on BBC Radio 4, BBC Radio 2, by Warner Bros, Channel 4, BBC Three, BBC One, The Guardian, The Metro, The Telegraph and has amassed over 7 million views. Maddy is also one of the speaker's for The Guardian, International Women's Day 2020.